20th Century Advertisements That Changed the Things We Drink

Published on September 25, 2021

1907: Sunkist Orange Juice

There was a problem back in the early 1900s, lots of Californian orange farmers were picking way too many oranges and nobody was buying them, sp there was an excess. In 1907, Albert Lasker from the Lord & Thomas ad agency came up with a solution to rebrand one of the growers to Sunkist. This helped to popularise the new use for oranges and orange juice was created. Sunkist taught people how to squeeze oranges and use juicers. Nowadays, Sunkist and orange juice are an essential part of any breakfast.